Harrie Nak
26-07-2010, 11:42
Sales of UFC 2010 Undisputed have been very disappointing for THQ this year, with them having fallen 59% year-over-year for the first month. A number of factors for the tumble can be contemplated however THQ believes it is due to the release of Red Dead Redemption, which crushed with huge sales. It released one week before UFC 2010.
In an interview with MCV, THQ's UK marketing director had the following to say: "Our sales were softer than where we would have liked them to be," Rooke told MCV. "We know our UFC and MMA fans have bought it, but we haven't delivered the broader sales yet. That's largely down to Red Dead Redmeption. Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars."THQ Blames Poor UFC Sales on RDR | pastapadre.com (http://www.pastapadre.com/2010/07/22/thq-blames-poor-ufc-sales-on-rdr)
In an interview with MCV, THQ's UK marketing director had the following to say: "Our sales were softer than where we would have liked them to be," Rooke told MCV. "We know our UFC and MMA fans have bought it, but we haven't delivered the broader sales yet. That's largely down to Red Dead Redmeption. Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars."THQ Blames Poor UFC Sales on RDR | pastapadre.com (http://www.pastapadre.com/2010/07/22/thq-blames-poor-ufc-sales-on-rdr)