Opdracht voor mijn economie module

[wrestler_nl]

Hey Mixfght'ers,

Ik moet voor mijn Economie module een opdracht maken over een bepaalde business of organisatie. Als een groot MMA fan heb ik de UFC gekozen. Ik heb mijn docent een E-mail gestuurd met wat ik allemaal moet doen in de opdracht en dit was zijn reply:

you need to include economic analysis in your report .Go in to what effect the credit crunch has had on its revenue
And whether it has any competition .who are its target customers and is its market global ?
With a SWOT analysis what are the potential threats to its growth in the future ?
Overall what impact does the economic environment have on its activities [squeezed real incomes ,changes in taxes, etc .]?
The final report does need to have economic analysis at its core.

Het is natuurlijk in het Engels omdat ik in London woon...
Ik weet alleen niet waar ik de data kan vinden. Ik heb een hoop gezocht via google maar kan niets nuttigs vinden. Dus als je kan helpen met links (internet websites), tips o.i.d zou ik het erg waarderen.

bvd,

Wrestler_nl

[Baske]

Google scholar helpt vaak. Of de credit crunch effect heeft gehad op de UFC zou je toch echt bij de UFC moeten zoeken (hoewel ik na de aankoop van de WEC en Strikeforce dat toch serieus betwijfel). Target customers kun je allemaal vinden via google scholar (heb zelf het onderzoek ook gedaan voor mijn thesis).

Aangezien de economic analysis centraal staat zou ik toch echt eens UFC intikken bij google scholar, je krijgt er best veel info te weten

[Kemal]

succes Wrestler!

[blackadder]

Met de vernietiging van Strikeforce is er momenteel geen serieuze concurrentie voor Zuffa. Eigenlijk zou je analyse over Zuffa mioeten gaan aangezien hun de rechten aan de UFC hebben.
Strenghts. Dynamisch. Misschien soms zelfs spectaculair. Reality show.
Weaknesses. Vaak zuigende stand up. Beperkt aantal shows. Lange downtime voor vechters. Voorzichtige vechters wat in saaie partijen resulteert.
Opportunities. Genoeg. Aangezien concurrentie nihil is. Praktisch monopoly.
Threats. Zie O.

[Boran]

Strenghts: Sterke marketing, meest bekende vechtsportorganisatie ter wereld
Weaknesses: -
Opportunities: Aanboren van nieuwe markten in Europa, Japan en Zuid Amerika, wegvallen van K1
Threats: verbieden van MMA door overheid

[Sander V.]

Wrestler

Voor de opdracht kan je het Porter's Five forces model gebruiken van Micheal Porter, en het boek Exploring Corporate Strategy van Johnson and Scholes.

De credit crunch link je dan in het model aan bijvoorbeel Thread of subsitutes

[joost]

Ook geen goed boek daarvoor: Marketing: Modellen en berekeningen van Ton Borchert & Loes Vink.

Verdere informatie m.b.t. deze markt zou ik zo niet weten waar te vinden. Misschien contact opnemen met UFC?

[rk9]

Deze zal ik nog even afmaken bij Weaknesses

Strenghts: Sterke marketing, meest bekende vechtsportorganisatie ter wereld

Weaknesses: Piraterij van de Pay per View materiaal, via P2P & get
[QUOTE=boran]Opportunities: Aanboren van nieuwe markten in Europa, Japan en Zuid Amerika, wegvallen van K1
Threats: verbieden van MMA door overheid

[wrestler_nl]

Thanks Mensen!!!

[basblue]

Wrestler,

Wellicht helpt het om het onderzoek af te bakenen? Waarom richt je je onderzoek niet op activiteiten van de UFC in Europa?
- Als je kijkt naar het aantal UFC-evenementen wat daar heeft plaatsgevonden, dan kan je nog (relatief) spreken van concurentie. Bv boksen in Duitsland vs MMA.
- Bij een SWOT analyse speelt dan de rol van de overheid tav het legaliseren/verbieden van MMA een grotere rol. In Frankrijk is volgens mij MMA nog steeds verboden... En de beeldvorming in de media in bv NL heeft een wel impact vechtsport/MMA.

Succes in ieder geval!

[wrestler_nl]

Wrestler,

Wellicht helpt het om het onderzoek af te bakenen? Waarom richt je je onderzoek niet op activiteiten van de UFC in Europa?
- Als je kijkt naar het aantal UFC-evenementen wat daar heeft plaatsgevonden, dan kan je nog (relatief) spreken van concurentie. Bv boksen in Duitsland vs MMA.
- Bij een SWOT analyse speelt dan de rol van de overheid tav het legaliseren/verbieden van MMA een grotere rol. In Frankrijk is volgens mij MMA nog steeds verboden... En de beeldvorming in de media in bv NL heeft een wel impact vechtsport/MMA.

Succes in ieder geval!

Thanks man

[basblue]

Zou je je opdracht willen posten op mixfight? Ik ben namelijk benieuwd naar je bevindingen. En zo nu en dan een wetenschappelijke bijdrage op mixfight is altijd goed. Toch?

[wrestler_nl]

Zou je je opdracht willen posten op mixfight? Ik ben namelijk benieuwd naar je bevindingen. En zo nu en dan een wetenschappelijke bijdrage op mixfight is altijd goed. Toch?

Ik zal hem op mixfight posten wanneer ik er klaar mee ben.

[bazooka]

Met dit topic is het niveau op mixfight tot ongekende hoogtes gestegen

succes met je opdracht!!

[Leventdepevent]

ouwe marktonderzoeker!!

[wrestler_nl]

Dit is wat ik tot nu toe heb gedaan. Ik heb ook een aantal diagrammen erbij gezet maar die kan ik niet op mixfight zetten omdat ie op me pc staat en niet op een site ofzo.

Background Information:

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts (MMA) promotion company in the world that hosts most of the top-ranked fighters and produces numerous events worldwide. The entity that owns the UFC [Ultimate Fighting Championship] brand is the world's leading mixed martial arts sports association, formed in January, 2001 by Zuffa, LLC. The UFC event productions feature a strong ownership and a depth of management experience across a spectrum of live event sports, television production and ancillary business development. The New UFC Brand is positioned well for the future as the standard bearer for the evolving and exciting sport of mixed martial arts.

Terms of Reference:

What I am trying to find is how the UFC will be financially growing as a business over the next ten years. I will try to predict the financial growth of the UFC based on its popularity, competitors, past successes, strong ownership and many other factors. I need to find data and information based on all of those factors in order to be able to analyse it and write up my results. Most of the data I will try to find from the Internet since it’s the best possible way to get information on this particular subject and it is also up to date which makes it more reliable. However, I will try to obtain the information from trustworthy websites such as the official UFC website instead of Wikipedia for instance.

Findings:

In January 2001 Frank and Lorenzo Fertitta and their business partner Dana White(parent company Zuffa,LLC) bought the UFC for $2 million after the previous owners struggled to sanction the sport in the USA. The UFC slowly rose in popularity after the purchase due to better sponsorships, greater advertising and the return to pay-per-view. With larger live gates at casino venues like the Trump Taj Mahal and the MGM Grand Garden Arena, and pay-per-view buys beginning to return to levels enjoyed by the UFC prior to the political backlash in 1997, the UFC secured its first television deal with Fox Sports Net. The Best Damn Sports Show Period aired the first mixed martial arts match on American cable television in June 2002. The UFC also garnered mainstream attention from massive media outlets such as ESPN and USA Today, something that was unfathomable for mixed martial arts at that point in time. Despite the success of the UFC , they were still experiencing financial difficulties. By 2004, Zuffa had $34 million of losses since they purchased the UFC. Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television. After being featured in a reality television series and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of the UFC having its own reality series. Their idea, The Ultimate Fighter (TUF)–a reality television show featuring up-and-coming MMA fighters in competition for a six-figure UFC contract. The show became an instant success, culminating with a notable season finale for the right to earn the six-figure contract, an event that Dana White credits for saving the UFC. With increased visibility, the UFC's pay-per-view buy numbers exploded. In December 2006, Zuffa acquired the northern California-based MMA promotion World Extreme Cagefighting (WEC) in order to stop the International Fight League (IFL) from making a deal with Versus. At the time, the UFC had an exclusive deal with Spike, so the purchase of the WEC allowed Zuffa to block the IFL from Versus without violating their contract.
In December 2006, Zuffa also acquired their cross-town, Las Vegas rival World Fighting Alliance (WFA). In acquiring the WFA, they acquired the contracts of notable fighters including Quinton Jackson, Lyoto Machida and Martin Kampmann. The sport's popularity was also noticed by the sports betting community as BodogLife.com, an online gambling site, stated in July 2007 that in 2007 UFC would surpass boxing for the first time in terms of betting revenues. In fact, the UFC had already broken the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue in 2006. UFC programming is now shown in 130 countries worldwide, and the UFC plans to continue expanding internationally, running shows regularly in Canada and the U.K., with an office established in the U.K. aimed to expand the European audience. UFC has also held events in Germany, Australia and the United Arab Emirates, while Afghanistan, China, Mexico and the Philippines are candidates for future events. On March 27, 2007, the UFC and their Japan-based rival the Pride Fighting Championships announced an agreement in which the majority owners of the UFC, Frank and Lorenzo Fertitta, would purchase the Pride brand. The acquisition of Pride was perceived by UFC officials as a watershed moment for mixed martial arts. On March 12, 2011 UFC president Dana White revealed on AOL to Ariel Helwani that Zuffa had purchased rival MMA promotion Strikeforce. White explained that Strikeforce would operate as an independent promotion. "As we continue to grow and expand into these other countries, we need more fights," White explained in his interview with Helwani. "Let's face the facts: Strikeforce is a brand fans have come to like."

Conclusion:

I predict that the UFC will be growing hugely in all parts of the world over the next 10 years. Its popularity is growing very fast in all parts of the world. The always increasing pay per view rates and the sold out arenas where the UFC events are being held are the results. Competing against the UFC is proven not be easy as almost all of the big competitors have failed. The WFA, Pride, WEC and most recently Strikeforce were all competitors until Zuffa decided to acquire them and eliminate the competitors one by one. From this factor I can conclude that the UFC will not be threatened by competitors in the near future as the other MMA organizations who are running right now are nowhere near the level of the UFC as far as popularity. The failure of other MMA organizations has proven to be a very good thing for the UFC because they get to sign better known athletes and will open the doors to new markets in Europe, Asia and Africa in the future. Past successes show that the UFC will continue to grow financially. I have drawn a graph of the top 22 UFC pay per view buy rates to indicate this.

[blackadder]

ik denk dat de UFC niet zo hard zal groeien zonder concurrentie, ook hun prijstelling 60 dollar voor een PPV is erg veel geld, ongeveer 12 a 16x 60=720-960 dollar voor 1 jaar UFC kijken. Ook worden er veel tickets weggeven naar sterren toe om de UFC nog bekender te maken.

En bij hun laatste evenement in Duitsland was de opkomst ontiegelijk laag, 8,421, en werden ook veel tickets weg gegeven zodat het niet nog leger was.
De grootste groeimarkten voor de UFC blijven toch de VS en in mindere mate Canada.

[basblue]

Wrestler,

Hier een link naar een onderzoek naar de impact van UFC events binnen de staat NY in 2008. Paar leuke facts en figures!

En een mooi voorbeeld voor de opzet van je onderzoek

http://www.mmafacts.com/images/FE/ch...y-11-10-08.pdf

[wrestler_nl]

Wrestler,

Hier een link naar een onderzoek naar de impact van UFC events binnen de staat NY in 2008. Paar leuke facts en figures!

En een mooi voorbeeld voor de opzet van je onderzoek

http://www.mmafacts.com/images/FE/ch...y-11-10-08.pdf

TOPPER.
THANKS

[wrestler_nl]

Dit is wat ik tot nu toe heb gedaan. Ik heb ook een aantal diagrammen erbij gezet maar die kan ik niet op mixfight zetten omdat ie op me pc staat en niet op een site ofzo.

Background Information:

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts (MMA) promotion company in the world that hosts most of the top-ranked fighters and produces numerous events worldwide. The entity that owns the UFC [Ultimate Fighting Championship] brand is the world's leading mixed martial arts sports association, formed in January, 2001 by Zuffa, LLC. The UFC event productions feature a strong ownership and a depth of management experience across a spectrum of live event sports, television production and ancillary business development. The New UFC Brand is positioned well for the future as the standard bearer for the evolving and exciting sport of mixed martial arts.

Terms of Reference:

What I am trying to find is how the UFC will be financially growing as a business over the next ten years. I will try to predict the financial growth of the UFC based on its popularity, competitors, past successes, strong ownership and many other factors. I need to find data and information based on all of those factors in order to be able to analyse it and write up my results. Most of the data I will try to find from the Internet since it’s the best possible way to get information on this particular subject and it is also up to date which makes it more reliable. However, I will try to obtain the information from trustworthy websites such as the official UFC website instead of Wikipedia for instance.

Findings:

In January 2001 Frank and Lorenzo Fertitta and their business partner Dana White(parent company Zuffa,LLC) bought the UFC for $2 million after the previous owners struggled to sanction the sport in the USA. The UFC slowly rose in popularity after the purchase due to better sponsorships, greater advertising and the return to pay-per-view. With larger live gates at casino venues like the Trump Taj Mahal and the MGM Grand Garden Arena, and pay-per-view buys beginning to return to levels enjoyed by the UFC prior to the political backlash in 1997, the UFC secured its first television deal with Fox Sports Net. The Best Damn Sports Show Period aired the first mixed martial arts match on American cable television in June 2002. The UFC also garnered mainstream attention from massive media outlets such as ESPN and USA Today, something that was unfathomable for mixed martial arts at that point in time. Despite the success of the UFC , they were still experiencing financial difficulties. By 2004, Zuffa had $34 million of losses since they purchased the UFC. Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television. After being featured in a reality television series and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of the UFC having its own reality series. Their idea, The Ultimate Fighter (TUF)–a reality television show featuring up-and-coming MMA fighters in competition for a six-figure UFC contract. The show became an instant success, culminating with a notable season finale for the right to earn the six-figure contract, an event that Dana White credits for saving the UFC. With increased visibility, the UFC's pay-per-view buy numbers exploded. In December 2006, Zuffa acquired the northern California-based MMA promotion World Extreme Cagefighting (WEC) in order to stop the International Fight League (IFL) from making a deal with Versus. At the time, the UFC had an exclusive deal with Spike, so the purchase of the WEC allowed Zuffa to block the IFL from Versus without violating their contract.
In December 2006, Zuffa also acquired their cross-town, Las Vegas rival World Fighting Alliance (WFA). In acquiring the WFA, they acquired the contracts of notable fighters including Quinton Jackson, Lyoto Machida and Martin Kampmann. The sport's popularity was also noticed by the sports betting community as BodogLife.com, an online gambling site, stated in July 2007 that in 2007 UFC would surpass boxing for the first time in terms of betting revenues. In fact, the UFC had already broken the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue in 2006. UFC programming is now shown in 130 countries worldwide, and the UFC plans to continue expanding internationally, running shows regularly in Canada and the U.K., with an office established in the U.K. aimed to expand the European audience. UFC has also held events in Germany, Australia and the United Arab Emirates, while Afghanistan, China, Mexico and the Philippines are candidates for future events. On March 27, 2007, the UFC and their Japan-based rival the Pride Fighting Championships announced an agreement in which the majority owners of the UFC, Frank and Lorenzo Fertitta, would purchase the Pride brand. The acquisition of Pride was perceived by UFC officials as a watershed moment for mixed martial arts. On March 12, 2011 UFC president Dana White revealed on AOL to Ariel Helwani that Zuffa had purchased rival MMA promotion Strikeforce. White explained that Strikeforce would operate as an independent promotion. "As we continue to grow and expand into these other countries, we need more fights," White explained in his interview with Helwani. "Let's face the facts: Strikeforce is a brand fans have come to like."

Conclusion:

I predict that the UFC will be growing hugely in all parts of the world over the next 10 years. Its popularity is growing very fast in all parts of the world. The always increasing pay per view rates and the sold out arenas where the UFC events are being held are the results. Competing against the UFC is proven not be easy as almost all of the big competitors have failed. The WFA, Pride, WEC and most recently Strikeforce were all competitors until Zuffa decided to acquire them and eliminate the competitors one by one. From this factor I can conclude that the UFC will not be threatened by competitors in the near future as the other MMA organizations who are running right now are nowhere near the level of the UFC as far as popularity. The failure of other MMA organizations has proven to be a very good thing for the UFC because they get to sign better known athletes and will open the doors to new markets in Europe, Asia and Africa in the future. Past successes show that the UFC will continue to grow financially. I have drawn a graph of the top 22 UFC pay per view buy rates to indicate this.

Ik wil iedereen graag bedanken voor alle reacties vooral forumbroeder kickbokser1987 die mij heel veel tips en links stuurde via PM. BEDANKT KICKBOKSER1987!!
Wat ik in mijn bovenstaande verslag heb toegevoegd is wie de customers target is voor de UFC. Ik heb ook een SWOT analyse toegevoegd.
Ik had trouwens ook een aantal diagrammen over de ufc pay per views e.d.
Nogmaals bedankt iedereen.

[wrestler_nl]

Dit is wat ik tot nu toe heb gedaan. Ik heb ook een aantal diagrammen erbij gezet maar die kan ik niet op mixfight zetten omdat ie op me pc staat en niet op een site ofzo.

Background Information:

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts (MMA) promotion company in the world that hosts most of the top-ranked fighters and produces numerous events worldwide. The entity that owns the UFC [Ultimate Fighting Championship] brand is the world's leading mixed martial arts sports association, formed in January, 2001 by Zuffa, LLC. The UFC event productions feature a strong ownership and a depth of management experience across a spectrum of live event sports, television production and ancillary business development. The New UFC Brand is positioned well for the future as the standard bearer for the evolving and exciting sport of mixed martial arts.

Terms of Reference:

What I am trying to find is how the UFC will be financially growing as a business over the next ten years. I will try to predict the financial growth of the UFC based on its popularity, competitors, past successes, strong ownership and many other factors. I need to find data and information based on all of those factors in order to be able to analyse it and write up my results. Most of the data I will try to find from the Internet since it’s the best possible way to get information on this particular subject and it is also up to date which makes it more reliable. However, I will try to obtain the information from trustworthy websites such as the official UFC website instead of Wikipedia for instance.

Findings:

In January 2001 Frank and Lorenzo Fertitta and their business partner Dana White(parent company Zuffa,LLC) bought the UFC for $2 million after the previous owners struggled to sanction the sport in the USA. The UFC slowly rose in popularity after the purchase due to better sponsorships, greater advertising and the return to pay-per-view. With larger live gates at casino venues like the Trump Taj Mahal and the MGM Grand Garden Arena, and pay-per-view buys beginning to return to levels enjoyed by the UFC prior to the political backlash in 1997, the UFC secured its first television deal with Fox Sports Net. The Best Damn Sports Show Period aired the first mixed martial arts match on American cable television in June 2002. The UFC also garnered mainstream attention from massive media outlets such as ESPN and USA Today, something that was unfathomable for mixed martial arts at that point in time. Despite the success of the UFC , they were still experiencing financial difficulties. By 2004, Zuffa had $34 million of losses since they purchased the UFC. Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television. After being featured in a reality television series and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of the UFC having its own reality series. Their idea, The Ultimate Fighter (TUF)–a reality television show featuring up-and-coming MMA fighters in competition for a six-figure UFC contract. The show became an instant success, culminating with a notable season finale for the right to earn the six-figure contract, an event that Dana White credits for saving the UFC. With increased visibility, the UFC's pay-per-view buy numbers exploded. In December 2006, Zuffa acquired the northern California-based MMA promotion World Extreme Cagefighting (WEC) in order to stop the International Fight League (IFL) from making a deal with Versus. At the time, the UFC had an exclusive deal with Spike, so the purchase of the WEC allowed Zuffa to block the IFL from Versus without violating their contract.
In December 2006, Zuffa also acquired their cross-town, Las Vegas rival World Fighting Alliance (WFA). In acquiring the WFA, they acquired the contracts of notable fighters including Quinton Jackson, Lyoto Machida and Martin Kampmann. The sport's popularity was also noticed by the sports betting community as BodogLife.com, an online gambling site, stated in July 2007 that in 2007 UFC would surpass boxing for the first time in terms of betting revenues. In fact, the UFC had already broken the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue in 2006. UFC programming is now shown in 130 countries worldwide, and the UFC plans to continue expanding internationally, running shows regularly in Canada and the U.K., with an office established in the U.K. aimed to expand the European audience. UFC has also held events in Germany, Australia and the United Arab Emirates, while Afghanistan, China, Mexico and the Philippines are candidates for future events. On March 27, 2007, the UFC and their Japan-based rival the Pride Fighting Championships announced an agreement in which the majority owners of the UFC, Frank and Lorenzo Fertitta, would purchase the Pride brand. The acquisition of Pride was perceived by UFC officials as a watershed moment for mixed martial arts. On March 12, 2011 UFC president Dana White revealed on AOL to Ariel Helwani that Zuffa had purchased rival MMA promotion Strikeforce. White explained that Strikeforce would operate as an independent promotion. "As we continue to grow and expand into these other countries, we need more fights," White explained in his interview with Helwani. "Let's face the facts: Strikeforce is a brand fans have come to like."

Conclusion:

I predict that the UFC will be growing hugely in all parts of the world over the next 10 years. Its popularity is growing very fast in all parts of the world. The always increasing pay per view rates and the sold out arenas where the UFC events are being held are the results. Competing against the UFC is proven not be easy as almost all of the big competitors have failed. The WFA, Pride, WEC and most recently Strikeforce were all competitors until Zuffa decided to acquire them and eliminate the competitors one by one. From this factor I can conclude that the UFC will not be threatened by competitors in the near future as the other MMA organizations who are running right now are nowhere near the level of the UFC as far as popularity. The failure of other MMA organizations has proven to be a very good thing for the UFC because they get to sign better known athletes and will open the doors to new markets in Europe, Asia and Africa in the future. Past successes show that the UFC will continue to grow financially. I have drawn a graph of the top 22 UFC pay per view buy rates to indicate this.

Ik wil iedereen graag bedanken voor alle reacties vooral forumbroeder kickbokser1987 die mij heel veel tips en links stuurde via PM. BEDANKT KICKBOKSER1987!!
Wat ik in mijn bovenstaande verslag heb toegevoegd is wie de customers target is voor de UFC. Ik heb ook een SWOT analyse toegevoegd.
Ik had trouwens ook een aantal diagrammen over de ufc pay per views e.d.
Nogmaals bedankt iedereen.

[wrestler_nl]

Dit is wat ik tot nu toe heb gedaan. Ik heb ook een aantal diagrammen erbij gezet maar die kan ik niet op mixfight zetten omdat ie op me pc staat en niet op een site ofzo.

Background Information:

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts (MMA) promotion company in the world that hosts most of the top-ranked fighters and produces numerous events worldwide. The entity that owns the UFC [Ultimate Fighting Championship] brand is the world's leading mixed martial arts sports association, formed in January, 2001 by Zuffa, LLC. The UFC event productions feature a strong ownership and a depth of management experience across a spectrum of live event sports, television production and ancillary business development. The New UFC Brand is positioned well for the future as the standard bearer for the evolving and exciting sport of mixed martial arts.

Terms of Reference:

What I am trying to find is how the UFC will be financially growing as a business over the next ten years. I will try to predict the financial growth of the UFC based on its popularity, competitors, past successes, strong ownership and many other factors. I need to find data and information based on all of those factors in order to be able to analyse it and write up my results. Most of the data I will try to find from the Internet since it’s the best possible way to get information on this particular subject and it is also up to date which makes it more reliable. However, I will try to obtain the information from trustworthy websites such as the official UFC website instead of Wikipedia for instance.

Findings:

In January 2001 Frank and Lorenzo Fertitta and their business partner Dana White(parent company Zuffa,LLC) bought the UFC for $2 million after the previous owners struggled to sanction the sport in the USA. The UFC slowly rose in popularity after the purchase due to better sponsorships, greater advertising and the return to pay-per-view. With larger live gates at casino venues like the Trump Taj Mahal and the MGM Grand Garden Arena, and pay-per-view buys beginning to return to levels enjoyed by the UFC prior to the political backlash in 1997, the UFC secured its first television deal with Fox Sports Net. The Best Damn Sports Show Period aired the first mixed martial arts match on American cable television in June 2002. The UFC also garnered mainstream attention from massive media outlets such as ESPN and USA Today, something that was unfathomable for mixed martial arts at that point in time. Despite the success of the UFC , they were still experiencing financial difficulties. By 2004, Zuffa had $34 million of losses since they purchased the UFC. Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television. After being featured in a reality television series and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of the UFC having its own reality series. Their idea, The Ultimate Fighter (TUF)–a reality television show featuring up-and-coming MMA fighters in competition for a six-figure UFC contract. The show became an instant success, culminating with a notable season finale for the right to earn the six-figure contract, an event that Dana White credits for saving the UFC. With increased visibility, the UFC's pay-per-view buy numbers exploded. In December 2006, Zuffa acquired the northern California-based MMA promotion World Extreme Cagefighting (WEC) in order to stop the International Fight League (IFL) from making a deal with Versus. At the time, the UFC had an exclusive deal with Spike, so the purchase of the WEC allowed Zuffa to block the IFL from Versus without violating their contract.
In December 2006, Zuffa also acquired their cross-town, Las Vegas rival World Fighting Alliance (WFA). In acquiring the WFA, they acquired the contracts of notable fighters including Quinton Jackson, Lyoto Machida and Martin Kampmann. The sport's popularity was also noticed by the sports betting community as BodogLife.com, an online gambling site, stated in July 2007 that in 2007 UFC would surpass boxing for the first time in terms of betting revenues. In fact, the UFC had already broken the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue in 2006. UFC programming is now shown in 130 countries worldwide, and the UFC plans to continue expanding internationally, running shows regularly in Canada and the U.K., with an office established in the U.K. aimed to expand the European audience. UFC has also held events in Germany, Australia and the United Arab Emirates, while Afghanistan, China, Mexico and the Philippines are candidates for future events. On March 27, 2007, the UFC and their Japan-based rival the Pride Fighting Championships announced an agreement in which the majority owners of the UFC, Frank and Lorenzo Fertitta, would purchase the Pride brand. The acquisition of Pride was perceived by UFC officials as a watershed moment for mixed martial arts. On March 12, 2011 UFC president Dana White revealed on AOL to Ariel Helwani that Zuffa had purchased rival MMA promotion Strikeforce. White explained that Strikeforce would operate as an independent promotion. "As we continue to grow and expand into these other countries, we need more fights," White explained in his interview with Helwani. "Let's face the facts: Strikeforce is a brand fans have come to like."

Conclusion:

I predict that the UFC will be growing hugely in all parts of the world over the next 10 years. Its popularity is growing very fast in all parts of the world. The always increasing pay per view rates and the sold out arenas where the UFC events are being held are the results. Competing against the UFC is proven not be easy as almost all of the big competitors have failed. The WFA, Pride, WEC and most recently Strikeforce were all competitors until Zuffa decided to acquire them and eliminate the competitors one by one. From this factor I can conclude that the UFC will not be threatened by competitors in the near future as the other MMA organizations who are running right now are nowhere near the level of the UFC as far as popularity. The failure of other MMA organizations has proven to be a very good thing for the UFC because they get to sign better known athletes and will open the doors to new markets in Europe, Asia and Africa in the future. Past successes show that the UFC will continue to grow financially. I have drawn a graph of the top 22 UFC pay per view buy rates to indicate this.

Ik wil iedereen graag bedanken voor alle reacties vooral forumbroeder kickbokser1987 die mij heel veel tips en links stuurde via PM. BEDANKT KICKBOKSER1987!!
Wat ik in mijn bovenstaande verslag heb toegevoegd is wie de customers target is voor de UFC. Ik heb ook een SWOT analyse toegevoegd.
Ik had trouwens ook een aantal diagrammen over de ufc pay per views e.d.
Nogmaals bedankt iedereen.

[Sadix]

ik kan je helaas niet helpen maar wens je veel succes. Leuke opdracht.