Today directly following the end of the 1st half of the NFC Championship game between the NY Giant and San Franciso 49ers, the UFC released a commercial featuring lightheavyweight champion Jon Jones.
The commercial, which is takes a much softer tone than most adverts for the UFC, was arguably seen by a very huge audience, as it was the first commerical shown as soon as the half ended during a the biggest football game of the year broadcast on FOX.

Link video: http://www.mixedmartialarts.com/news...me-commercial/